Strategi Pengembangan Industri Batik di Kampung Batik Medan

Dina Arfianti Siregar, Cut Nizma

Abstract


The purpose of this study is to find out the right strategy in developing the batik industry in Kampung Batik Medan, and to find out the obstacles faced by the Medan city government in developing the Medan batik industry. This type of research is a qualitative descriptive method uses the SWOT analysis to measure the internal and external environment and obtain the strategy needed in developing batik industry in Kampung Batik Medan. The results showed that the growth strategy needed to develop  batik industry in Kampung Batik Medan and there are some obstacles faced by Medan city goverment named less cooperation with stakeholders, less of tools and materials, low  motivation of entrepreneur in running business, less competency in business management


Full Text:

PDF

References


Apriyanto, Abdullah, M. 2014. Manajemen dan Evaluasi Kinerja Karyawan. Yogyakarta : Penerbit Aswaja Pressindo

Anisyah, Y., & Atmanti, H. D. (2011). Analisis Perkembangan Industri Batik Semarang (Doctoral dissertation, Universitas Diponegoro).

David, Fred, R. 2011. Strategic ManagementManajemen Strategi Konsep. Edisi 12. Jakarta: Salemba Empat.

Humphrey, A. (1970). SWOT Leadership Development. Results focused leadership thinking and practice from around the Globe.

Hunger, J. David & Thomas L. Wheelen. 2003. Manajemen Strategis. Yogyakarta: Andi.

Iswanaji, C., & Bondan, S. (2017). Optimalisasi Kampung Batik Ngasem dalam Mengembangkan Industri Batik di Yogyakarta. Prosiding FEB UNTAG Semarang.

Levine, D. I. (1990). Participation, productivity, and the firm's environment. California Management Review, 32(4), 86-100.

Mangkunegara. A.A. Anwar Prabu 2009. Manajemen Sumber Daya Manusia. Bandung: PT. Remaja Rosdakarya.

Mardikanto, Totok. 2014. CSR (Corporate Social Responsibility)(Tanggung Jawab Sosial Korporasi). Bandung: Alfabeta)

Miles, B. Mathew dan Michael Huberman. 1992. Analisis Data Kualitatif Buku Sumber Tentang Metode-metode Baru. Jakarta: UIP.

Rangkuti, F., (2015). Analisis SWOT: Teknik Membedah Kasus Bisnis, Gramedia Pustaka Utama, Jakarta.

Saragih, J. T. dan Suryadi, E. (2014). Strategi bersaing PT. PGN (Persero) Tbk. SBU Distribusi Wilayah 1. Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan, 8(2), 109-120

Sudantoko, D. (2012). Strategi Pemberdayaan Usaha Skala Kecil Batik Di Pekalongan. Eksplanasi, 6(1).

Suharto, Edi. 2005. Membangun Masyarakat Memberdayakan Masyarakat. Bandung: Refika Aditama.

Tamaya, V., Sulandari, S., & Lituhayu, D. (2013). Optimalisasi Kampung Batik dalam Mengembangkan Industri Batik Semarang di Kota Semarang. Journal of Public Policy and Management Review, 2(1), 151-160.

Tangkilisan, Hessel Nogi S. 2003. Kebijakan Publik yang Membumi, Konsep, Strategi dan Kasus, Yogyakarta: Lukman Offset dan YPAPI.

Wiagustini, N. L. P., dan Pertamawati, N. P., (2015), Pengaruh risiko bisnis dan ukuran perusahaan terhadap struktur modal dan nilai perusahaan pada perusahaan farmasi di bursa efek Indonesia. Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan, 9 (2), 112-122

https://www.cendananews.com/2018/11/batik-medan-meriahkan-gebyar kerajinan-sumatera-utara.html

https://peluangusaha.kontan.co.id/news/berburu-batik-medan-di-kampung tembung

(https://www.cnnindonesia.com/ekonomi/)


Refbacks

  • There are currently no refbacks.