Analisis Saluran Pemasaran dan Margin Pemasaran Pala Di Kecamatan Meukek Kabupaten Aceh Selatan

Abstract

Nutmeg plants are one of the agricultural commodities which are included in the group of essential oils which have high value besides other volatile plants. Meukek District, South Aceh Regency is a nutmeg producing center in Aceh. The purpose of this study was to find out how the efficiency level of each marketing channel on nutmeg commodities and to find out how much marketing margins nutmeg was obtained from each marketing agency involved in the District of Meukek, South Aceh Regency. The population in this study were all nutmeg farmers and nutmeg traders in Meukek District. The analytical method used is marketing channel analysis, marketing margin analysis and profit cost ratio. The results of the study show that; An efficient marketing channel for farmers is found in channel two, for efficient traders, marketing is available at the marketing institution at the sub-district level on channel two with a profit cost ratio of 11.07; The biggest marketing margin obtained at marketing institutions at the sub-district level with profit margins or profits of Rp 2,108.96 (8.50%).