Pengaruh Produk, Layanan, dan Purna Jual Terhadap Keputusan Menabung Pada PT. Bank Syariah Indonesia TBK (Kota Sabang)

Abstract

This research aims to analyze interest in saving at Bank Syariah Indonesia, especially in Sabang City. Data collection techniques in this research are observation, interviews, documentation, distribution of questionnaires using public perception as moderator. The research method used is quantitative descriptive, the population is customers of commercial banks (Bank Mandiri, Bank BNI, Bank Rakyat Indonesia). In accordance with Aceh Qanun no. 11 of 2018 concerning Sharia Financial Institutions, which is meant by statutory regulations that regulate the activities of financial institutions in order to create a just and prosperous economy for the people of Aceh under the auspices of basic Islamic Sharia which underlies the publication of Aceh Qanun No. 11 of 2018 concerning Sharia Financial Institutions is a follow-up to the principles of Islamic sharia which explicitly requires that all financial institutions operating in Aceh must be implemented based on Sharia principles. The research sample is a community of 100 respondents using a sampling method. The results of the study show that Bank Syariah Indonesia's (savings) products have benefits for customers or the community, especially in Sabang City. Meanwhile, public perception can be a significant research on interest in saving at Bank Syariah Indonesia Tbk.